APA Style

Cheverton, P. (2004). if you're so brilliant... How Come Your Brand Isn't Working Hard Enough? : Kunci Sukses Manajemen Merek . Jakarta: PT.Elex Media Komputindo.

MLA Style

Cheverton, Peter. "if you're so brilliant... How Come Your Brand Isn't Working Hard Enough? : Kunci Sukses Manajemen Merek". Jakarta: PT.Elex Media Komputindo, 2004. Text.